Rules and ethics
How London ecommerce teams run review software under CMA scrutiny
Customer review software in London faces the tightest CMA, ASA and ICO scrutiny in the UK. Here is how large London teams keep their reviews compliant.
Topic
cma
Audience research
Customer reviews vs social proof: what the UK rules say
UK shoppers read customer reviews and creator posts differently. Here is how the CMA, the ASA and the ICO shape the trust behind each signal.