Audience research
Buying review software or building audience research in-house?
A practical guide to commerce reviews audience research in England, covering personas, interviews, surveys and the software choices that follow the findings.
Topic
England
Rules and ethics
Seven clauses to check in commerce reviews commercial contracts
A seven-clause listicle on commerce reviews commercial contracts in England: what to check in supplier terms, disclosures and evidence before signing.
Foundations
How to read commerce reviews demand signals with a repeatable method
A practical guide to reading commerce reviews demand signals in England: what counts as evidence, which sources to use and how to build a repeatable checklist.
Foundations
Before you quote a commerce reviews market size in England, read this
Most teams quote a commerce reviews market size in England without a source. Here is what official data covers, what it leaves out, and how to build a figure.
Reviews
How to read our commerce reviews assessment method: the areas, the 0 to 2 scale and the total
How to read our commerce reviews assessment: six equally weighted areas, a 0 to 2 score for each, how conflicting evidence is resolved and how the 12-point total should be used.
Reviews
Customer review software: a pre-commitment checklist
Write the decision down, gate the legal checks, then score customer review software on weights. A checklist for retail teams buying reviews and UGC tools.
Operations
When to put commerce reviews service standards in writing
When to formalise commerce reviews service standards, key triggers, UK review rules and a practical checklist for review requests and paid UGC.
Tools and providers
Commerce reviews software selection without a bloated shortlist
A commerce reviews software selection method for UK retailers, from workflow mapping and supplier scoring to a two-week pilot and compliance checks.