Reviews
How to get video reviews from UK customers for ecommerce
Many UK shoppers watch video before buying. Practical steps for ecommerce teams to ask for, capture, reuse and lawfully publish customer video reviews.
Topic
social proof
Audience research
Customer reviews vs social proof: what the UK rules say
UK shoppers read customer reviews and creator posts differently. Here is how the CMA, the ASA and the ICO shape the trust behind each signal.